Learn about the role of web analytics in business, the types of analytics and how to use different techniques.
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What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.
You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.
Discover the ability of artificial intelligence to transform your everyday life and reshape the way you work.
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Artificial intelligence (AI) is used in many businesses to improve the way employees work. On this course, you will learn more about the past, present and future of artificial intelligence and explore its potential in the workplace.
You will enhance your understanding with interesting facts, trends, and insights about using artificial intelligence. You will also explore the working relationship between humans and AI and the predicted skills needed to work with AI.
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.
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Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing.
Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.